Press Release | Zoya Winter/Holiday 2019 Twinkling Collection

ZOYA WINTER/HOLIDAY 2019 – TWINKLING

 

Give yourself the gift of glistening shades this Holiday season with the Twinkling Collection – the newest line-up from

Zoya. Twinkling features an array of vibrant tones to brand new finishes that are like gift-wrap for your nails.

 

Kaede (ZP1013) – Zoya in Kaede can best be described as a gold metallic fleck with holographic foil, the perfect overlay to pair with your favorite Zoya shade, or wear alone to dazzle the night away.

 

Enza (ZP1014) – Zoya in Enza can best be described as a medium macadamia cream.

 

Steph (ZP1015) – Zoya in Steph can best be described as a muted Winter pink cream with a warm undertone.

 

Mai (ZP1016) – Zoya in Mai can best be described as a sophisticated rosewood cream.

 

Tieran (ZP1017) – Zoya in Tieran can best be described as a medium toned charcoal cream.

 

Tanya (ZP1018) – Zoya in Tanya can best be described as a festive candy red cream.

 

Rosa (ZP1019) – Zoya in Rosa can best be described as a bright and cheerful fuchsia with a pearl effect.

 

Gabi (ZP1020) – Zoya in Gabi can best be described as a midnight purple aborigine cream.

 

Sedona (ZP1021) – Zoya in Sedona can best be described as a warm, spiced mahogany with a pearl effect.

 

Jen (ZP1022) – Zoya in Jen can best be described a royal sapphire blue with a hint of purple.

 

Alessia (ZP1023) – Zoya in Alessia can best be described as an icy blue metallic with hints of silver.

 

Jett (ZP1024) – Zoya in Jett can best be described as a frosted silver with a flakey texture that dries down matte.

 

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Press Release | Sensual Fall 2019 Collection by Zoya Nail Polish

ZOYA FALL 2019 – SENSUAL   Fall is just around the corner, and we are excited to share with you the newest line-up in color from Zoya! Meet The Sensual Collection, featuring a range of contemporary neutrals to desirable darks. Sensual beautifully implements traditional autumn shades with a variety of finishes.   Joss (ZP1001) – Zoya in Joss can best be described as a soft colonial rose cream. The perfect neutral with a kiss of pink.   Kinsley (ZP1002) – Zoya in Kinsley can best be described as a blush toned caramel cream.   Foster (ZP1003) – Zoya in Foster can best be described as a decadent hot chocolate cream with pink undertones.   Briar (ZP1004) – Zoya in Briar can best be described as a red-toned terracotta cream.   Margaret (ZP1005) – Zoya in Margaret can best be described as a well-balanced vivid auburn red cream.   Rashida (ZP1006) – Zoya in Rashida can best be described as a dazzling ruby red with a shimmer of red micro pearl.   Etta (ZP1007) – Zoya in Etta can best be described as a vampy cabernet with a hint of violet micro pearl, adding depth to your nail look.   Ripley (ZP1008) – Zoya in Ripley can best be described as a rich boysenberry cream.   Michaela (ZP1009) – Zoya in Michaela can best be described as a dusty purple taupe cream.   Vesper (ZP1010) – Zoya in Vesper can best be described as a deep, antique grey-violet cream.   Elliot (ZP1011) – Zoya in Elliot can best be described as a blackened peacock blue cream.   Ashton (ZP1012) – Zoya in Ashton can best be described as a black tourmaline with a scattered silver effect.   —-

ZOYA.COM – AVAILABLE ONLINE AUG 1st but Special Pre-Order Coming Next Week.   *10 FREE FORMULA: FORMULATED WITHOUT FORMALDEHYDE, FORMALDEHYDE RESIN, DIBUTYL PHTHALATE, TOLUENE, CAMPHOR, TPHP, PARABENS, XYLENE, ETHYL TOSYLAMIDE and LEAD. Which shade are you looking forward to seeing the most? I cannot wait to play with Ashton! I will have live swatches available soon – stay tuned for those!

Swatches | The Barefoot Summer 2019 Collection by Zoya Nail Polish

ZOYA SUMMER 2019 – BAREFOOT

 

Say hello to BAREFOOT, the newest collection by Zoya for Summer 2019 featuring an assortment of bright, cheerful shades to subdued shimmering neutrals – plus, an exciting new topper. Reminiscent of easy, laid back summer days, Barefoot brings effortless colors to life, so there is something for everyone.

 

Joey – Zoya in Joey can best be described as a lovely, warm light pink cream.

 

Tessa – Zoya in Tessa can best be described as a soft peach toned salmon with a warm gold and coral micro-shimmer running throughout.

 

Keira –  Zoya in Keira can best be described as a medium sandy taupe with a light copper shimmer running throughout.

 

Marcy – Zoya in Marcy can best be described as a shimmering bright, hot coral.

 

Liza – Zoya in Liza can best be described as a rich, cardinal red cream.

 

Robbie – Zoya in Robbie can best be described as a fizzy raspberry punch with a gold fleck.

 

Dacey – Zoya in Dacey can best be described as a classic hot pink cream, the perfect pedicure color.

 

Rie – Zoya in Rie can best be described as a cool-toned magnolia purple cream.

 

Walker – Zoya in Walker can best be described as a deep ocean blue cream.

 

Eleni – Zoya in Eleni can best be described as a light seafoam blue cream.

 

Bee – Zoya in Bee can best be described as a bright and uplifting pale yellow with a warm undertone in our traditional cream formula.

 

Dallas – Zoya in Dallas can best be described as having a clear base – with silver glitter, large white hexagonal glitter, and small white glitter running throughout. Wear this fun sparkling polish as a topper with any of your favorite shades to add dimension to your look. Like a clear, starry summer night.

Ready to try Barefoot?   Get the whole collection with our Barefoot Summer Box – everything you need to kick off a Summer of color!   Here’s what is included:   ·         The Full 12-piece Barefoot collection ·         12 Z-Wide Brushes ·         Remove+ Big Flipper ·         Zoya lipstick shade in Wren ·         Zoya lipstick shade in Izzy ·         Hydrate and Heal Retail Kit   Click here, and then “Buy Now” to add the Barefoot Summer Box to your cart. Shipping is included, no code needed! Get it now – 5/20/19 (11:59pm ET) at the special price of $69.95. (Value of $177).   PLEASE NOTE: The Barefoot Collection is not applicable for the Earth Day Exchange, and will begin shipping on May 6th, 2019.

ZOYA.COMAvailable now here.   Check out my live swatches of the collection here and let me know which are your favorites!

Press Release | Zoya Barefoot Summer 2019 Collection

ZOYA SUMMER 2019 – BAREFOOT   Who’s excited for Summer? We are! We wanted to give all you Zoya lovers out there a little tease on what we have in store for Summer 2019! Here’s what we can tell you…   The collection is named Barefoot. Barefoot is all about being care-free and fun. After all, who doesn’t love to be barefoot in the summertime?   We can also tell you that there are 12 shades in this collection. What colors do you think you will see?

That’s all we can tell you for now, but stay tuned next week for full collection details, as well as information on getting all 12 Barefoot shades as a special set when it launches on May 6th! ZOYA.COM – Available May 6th.   *10 FREE FORMULA: FORMULATED WITHOUT FORMALDEHYDE, FORMALDEHYDE RESIN, DIBUTYL PHTHALATE, TOLUENE, CAMPHOR, TPHP, PARABENS, XYLENE, ETHYL TOSYLAMIDE and LEAD.

Press Release | Zoya Earth Day Promo 2019

ZOYA EARTH DAY EXCHANGE Making a difference is easier than you think! Make the Earth and yourself happier by having healthier nails than ever! Trade in your old nail polish (any brand, used or unused) for ZOYA, the smart choice! Zoya the pioneer of the BIG3FREE and the BIG5FREE movement is officially 10-Free and breathable since our formulas have never included ethyl tosylamide, TPHP, xylene parabens, or lead. As the trusted brand among professionals and women who want cutting edge color with the safest formula available, we want to give you the opportunity to trade in your unwanted brands for a healthier alternative.   Everyone can nail their part this Earth Day with Zoya!   HOW THE EXCHANGE WORKS…   1.)     Visit www.zoya.com and add a minimum of 6 bottles of your favorite polish colors to your cart – Consumer Accounts Only (Salon Pros: Click here).   2.)     Apply code: GREEN19 and a 50% credit will be deducted from your exchange order – FREE SHIPPING INCLUDED!   BONUS – Add any amount of the new Z-Wide Brush to your order for only .50 cents each!   3.)     Complete checkout and you’re all set! If you need further instructions on sending back your unwanted polish, see below.     RETURNING YOUR POLISH Once you receive your order, decide if you are going to send in your unwanted polishes or donate them to a local cause.We are using the honor code to make sure you get your Zoya Nail Polish as quickly as possible! Offer is not contingent on customer returning polish; we assume you’re going to do the right thing! If you do choose to send us your old polish, we promise to properly dispose of it according to environmental guidelines. If you choose to ship back polishes, please include a copy of your invoice with your order. You do not have to send us the exact amount of bottles that you are ordering, there is no limit! Please note: You will need to check with your carrier of choice for guidelines and restrictions on shipping nail polish.     USE CODE: GREEN19 Valid Tuesday 4/2/19 through 4/30/19 (11:59pm ET) Open to US/Canada

AVAILABLE ONLINE NOW ZOYA.COM   *10 FREE FORMULA: FORMULATED WITHOUT FORMALDEHYDE, FORMALDEHYDE RESIN, DIBUTYL PHTHALATE, TOLUENE, CAMPHOR, TPHP, PARABENS, XYLENE, ETHYL TOSYLAMIDE and LEAD.

Press Release | ZOYA AT NYFW: STAUD

 

Happy Valentine’s Day!

We close this season of New York Fashion Week with STAUD – who we were proud to work with for her uplifting and cheerful runway show. (Images below nail look details)

Not familiar with Staud? Here is more information from the website:

 

“When it comes to wardrobe staples, STAUD has it down to a science — if that science were based on emotion instead of formulas, technicolor dreamcoats instead of those meant for a lab, and the idea that “matter” is just stuff in the universe while a good handbag is anything but. It’s why, in 2015, Sarah Staudinger and George Augusto co-founded the LA-based brand upon the idea that fashion shouldn’t just empower women — it should be accessible, too. But at the heart of STAUD is design. Think: a scrupulous attention to detail, a natural opposition to the typical, and a feminine aura that’s equal parts seductive and self-governing — all whilst leaving room, of course, for the occasional mushroom trip or jaunt to the beach (or both). If fashion is a never-ending pursuit of style, then STAUD is what happens after you’ve found it.”

Nail Look: Dipped In Gold with Debbie, Spencer, and Kerry

Nail Tech: Naomi Gonzales-Longstaff for ZOYA

 

“The collection was filled with 70s inspiration that was just as fun as it was chic. We created the nail look to try and mimic that polished and cool vibe.”

–Naomi Gonzales-Longstaff, Lead Manicurist for ZOYA

Press Release | ZOYA AT NYFW: OSCAR DE LA RENTA

This season, we worked with the incredible Oscar de la Renta for the Fall/Winter 2019 show, and it was breathtaking with a gorgeous backdrop at the Cipriani in downtown New York City.

 

Nail Look: Grand Opulence with Zoya in Alyssa (Manicure) and Spencer (Pedicure)

Nail Tech: Miss Pop for ZOYA

“The collection was filled with darker tones including deep reds, emerald greens, and navy. From billowing gowns to statement accessories that suggested opulence, the nail look Alyssa matched well with not only the line but with the lip. Spencer offered the perfect neutral for all skin tones for the toes.”

–Miss Pop, Lead Manicurist for ZOYA

Press Release | ZOYA AT NYFW: CAROLINA HERRERA

We are so proud to share our collaboration with Carolina Herrera this season at New York Fashion Week! (Images below nail look details)

Here is a quote from the Carolina Herrera website:

“I have a responsibility to the woman of today — to make her feel confident, modern and above all else beautiful.”- Carolina Herrera

 

Nail Look: Classic Elegance with Rue

Nail Tech: Naomi Gonzales-Longstaff for ZOYA

Photo Credits: Rebecca Maynes Photo for ZOYA

“The Carolina Herrera girl is classic and graceful but she knows how to have fun. That’s where Rue by ZOYA comes in. It’s a multi-dimensional neutral that adapts to different skin tones to take on a new life.”

Naomi Gonzales-Longstaff, Lead Manicurist for ZOYA

Press Release | Zoya at NYFW: NICOLE MILLER

This season, we worked with the amazing Nicole Miller as the official nail sponsor for her Autumn/Winter 2019 show. (Images below nail look details)

Not familiar with Nicole Miller? Here’s a bit more information from their website:

“Nicole Miller is a global womenswear brand, designed in New York City. With an emphasis on signature graphic prints, luxe fabrics and innovative silhouettes, the collection cultivates a look of elegance with a hint of rebellion. Known for her skillful draping and unique detailing, Nicole designs every piece with the modern woman in mind.

 

Since launching in 1982, the Nicole Miller brand has grown greatly and is now comprised of the collection and Atelier as well as numerous other categories including shoes, jewelry, activewear, home, kitchen, and bath”

Nail Look: Evil Eye

Nail Tech: Naomi Gonzalez for ZOYA

Photo Credits: Yvonne TNT for ZOYA

“Evil Eyes are one of Nicole’s iconic symbols she has used year after year. This look is inspired by the New York girl who is trying to find balance in New York City life – keeping a talisman of good luck on her nails and checking her horoscope every morning to navigate her busy New York life.”

Naomi Gonzalez, Lead Manicurist for ZOYA

Details:

 

The Nicole Miller AW 2019 remained true to its roots, embodying the rebellious yet elegant woman that is the Nicole Miller woman. With the plaid and leopard prints, silver chains, crosses and embellishments, the pieces screamed of edge. The nail look played off of the evil eye, one of the iconic symbols seen throughout the collection to give off the feeling of empowerment and strength, which was created using ZOYA in Fern, ZOYA in Raven and ZOYA in Purity.

 

How To:

 

Begin by cleaning and prepping the nail with ZOYA Remove Plus.  Start with Naked Manicure Naked Base to provide a nice base for the polish. Start off by applying one coat of ZOYA in Fern on each finger. Create the evil eye nail art on the right thumb and ring finger. For the evil eye, using ZOYA in Purity, start with a fine nail brush, and outline a half-moon or semi-circle to the side of the nail. Take ZOYA in Raven and trace the half moon, and then create the lashes starting from the half-moon/semi-circle outwards. Then create a dot using the polish (to imitate the pupil), and follow by drawing a circle around the dot.  Finally finish with ZOYA Naked Manicure Glossy Seal to give the nails that perfect, high shine finish. For a quick dry, add a few drops of ZOYA Fast Drops.

The show was absolutely stunning, and actress Laverne Cox closed the runway on a strong and empowering note.

Follow along with Nicole Miller:

https://www.nicolemiller.com/

@NicoleMillerNYC

Press Release |Zoya at NYFW: 11 HONORE

 

We are excited to share with you our collaborations for New York Fashion Week Autumn/Winter 2019, kicking off with 11 Honoré. We were thrilled and very proud to partner with 11 Honoré this season as we felt it was a natural fit for the Zoya brand. Additional images are below the show look details.

A little bit about the brand from their website:

“11 Honoré is a size-inclusive shopping site that for the first time ever, gives more women the option to experience the best designer clothing and celebrate and honor their bodies, beauty and style.”

Nail Look: The New Era

Nail Tech: Alicia Torello for ZOYA (@aliciatnails)

Photo Credits: Rebecca Maynes Photo (@rebeccamaynesphoto)

“Using Trixie for the nails and toes, we wanted to bring this idea of a new fashion era of inclusivity to life. The pieces shown in the collection may have been created by different designers, but the nails tied them together.”

–      Alicia Torello, Lead Manicurist for ZOYA

Details:

The 11 Honoré show included bright colors and fun prints from participating designers. Embracing ones individuality through fashion and self-expression was at the forefront of the show. From the playful fabrics to the silhouettes, the pieces embodied inclusivity for all women of varying sizes and shapes. To celebrate this new era of fashion that promotes beauty and strength, ZOYA in Trixie was used on the nails and on a select number of model’s toes.

How To:

 

Begin by cleaning and prepping the nail with ZOYA Remove Plus.  Start with Naked Manicure Naked Base to provide a nice base for the polish. Apply two coats of ZOYA in Trixie. Follow with a coat of ZOYA Naked Manicure Glossy Seal to give the nails that perfect, high shine finish. For a quick dry, add a few drops of ZOYA Fast Drops. Repeat the steps for the toes.

The show was absolutely stunning, and actress Laverne Cox closed the runway on a strong and empowering note.

Follow along with 11 Honore:

https://11honore.com/

@11Honore

#thenewrunway

#zoyanyfw